Jenna Hellberg is a Marketing Tinkerer who spends her free time walking her dog. A lot.

📍 HELSINKI, FINLAND

Digital media marketer and psychologist with 10+ years of experience crafting marketing that connects and converts.

I carry a lifelong curiosity about people—what motivates them, how they grow, and how to communicate in ways that truly resonate.

My passion for learning and storytelling shapes everything I do, from campaign strategy to creative execution.

Skills I’ve picked up along the way

  • Strategic Storytelling: From podcasts to campaigns, I strive to shape content that connects.

  • Creative Vision: I see patterns and turn ideas into tangible work.

  • Psychological Insight: My background in psychology adds nuance, empathy, and depth.

  • DIY Spirit: I’ve built businesses and content ecosystems from scratch.

  • Data-Driven Mindset: I don’t just create — I optimize, refine, and grow.

“Jenna makes herself so available to understanding you and where you are, that her advice (and research around her advice) is so tailored and, as a result, undeniably effective.”

LORIN GALLOWAY, BRAND STRATEGIST AND DESIGNER

“I trust her fully with my ideas and always appreciate her feedback for making them even better. She’s also excellent at finding new opportunities to expand and improve my business.”

STACIE MITCHELL, CAREER CONSULTANT

At the core of my career is a deep commitment to helping others thrive—through authentic storytelling, strategic thinking, and creative problem-solving.

Tangible achievements in my career

Digital marketing & content creation across two businesses

Across my B2B coaching practice and photography business, I developed content and campaigns that built brand authority, drove organic traffic, and generated leads. I created 500+ blog posts, 100+ podcast episodes, and consistent email newsletters—using SEO, email marketing, and social media to connect with the right audiences.

B2B coaching: work-life balance for business owners

As a coach for small business owners, I used digital channels strategically to grow my practice. Through content marketing, podcasting, and personalized email outreach, I attracted clients seeking help with time management, task planning, and work-life balance—resulting in a high newsletter open rate (average 70%).

Photography business: niche brand growth through content

I built a documentary photography business in California, using storytelling and strategic content to grow a loyal client base. In addition to organic tactics, I experimented with Meta’s paid advertising tools to promote new offers and portfolio updates—gaining hands-on experience with audience targeting, budgeting, and ad performance tracking.

Currently working at Hanken&SSE Executive Education as a marketing specialist.

“I love that she gets what it’s like to run solo businesses. I could always share what was on my mind without having to ‘translate’ or water down my thoughts.”

DANBEE SHIN, DEI-FOCUSED WEB DESIGN MENTOR

“Jenna was able to offer solutions to things I thought had no easy solution, and that’s gold! I’m filled with a sense of hope that it’s possible to live a great life without the constant hustle.”

JENNY COLLINS, ARCHITECTURAL DESIGNER

“I felt really heard by Jenna. She was professional, respectful, such an active listener, built rapport, gave feedback, and asked powerful questions.”

MOLLY WALSH, VIDEO COACH

Fun facts!

  • I lived in Silicon Valley for 12 years, and as I write this I’m settling back into life in Finland.

  • In elementary school I was a beast at the Finnish version of dodge ball; it was the first time when I got to enjoy being part of a team. (We won the school tournament 2nd-6th grade!)

  • If my dog Nova ever gets to visit the office, you can chat with her in Finnish, Swedish, and English. The language of the treat bag is what she listens to best.

  • Before starting my podcast, I produced 130+ YouTube videos about time management, healthy productivity, and self-care.

  • I’ve always thought of myself as an introvert, but in recent years I’ve realized I gain energy from being around people. Maybe it’s time I rethink that belief?

  • I’ve spent my life thinking of ways to simplify and organize the world around me—and my past employers have definitely made good use of that skill.

I’d love to hear from you.

I’m always open to creative conversations and collaborations. Email me at jenna@jennahellberg.com or fill out the form below to get in touch.