027: (Re)defining what success in business means to you
The prevailing message out there is that we should be chasing 6, 7, 8-figure businesses – and to do whatever it takes. Which (not surprisingly) is a recipe for burnout, damaged relationships, and ultimately not feeling the satisfaction we were looking for.
But what would it look like to experience success in your business, if it was up to you and only you?
Spoiler alert! It is up to you.
You get to decide your own version of business success – and in this episode, I share a few things I thought of when I recently redefined what success looks like to me in this coaching business.
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What does success in business look like to you?
The loudest voices in the online business space mostly define success as making more money and scaling the business. These messages can make us feel inadequate and lead us to operate in ways that don’t actually bring satisfaction or happiness.
While it's easy to get caught up in societal norms, values, or what we believe is expected of us, I’d like to challenge you to define what success means to you – and build your business around that.
Four questions that helped me identify my version of business success:
1. What do you want your life to look like? Before thinking about what you want your business and revenue to look like, start with your personal vision. How do you want to live your life?
2. How much do you want to work? The amount of work you want to do, or how much free time you wan to have, is essential in designing your business. A research study in Iceland showed no loss in productivity when people worked 32-hour weeks instead of 40.
3. How much revenue do you want your business to bring in? Knowing what you want your life to look like will inform how much money you need to make.
4. What do you want the work to look like? How are you willing to work towards that revenue? If I was bringing in enough revenue, but I resented the work I had to do to reach it, it would not feel like a success to me.
Final thoughts on defining what business success means to you
Defining your own version of business success requires introspection and a willingness to break free from societal norms.
Defining the life you want to live can help you create a business that aligns with your personal goals and values, ultimately leading to a business that supports a happier, more satisfying life.